Marketing plans

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The preparation of marketing plans is a multidimensional function, which analyzes, evaluates and combines all the elements of the marketing mix of each business unit: Product, Distribution, Promotion, Price, People.

Through this process it is possible to highlight the competitive advantages of companies, delineate their position vis-γων-vis the competition and determine the appropriate strategies to achieve recognition, increase market share, develop new markets and ultimately maximize their profitability. .

The final marketing plan is structured in the following - at least - sections:

• Analysis of the internal environment of the company

• Analysis of the external environment of the company

• SWOT analysis

• Marketing goals and strategies

• Action plan

• Budget

• Emergency plan

• Schedule of actions

• Mechanisms and process of control and evaluation of the plan